| This book is for aspiring architects who do not have a clear vision of how to start or run an architectural office. The purpose is to give them an overview of what they should carefully consider before opening a practice: the education, experience, licensing, insurance, and social/business skills they will need; the costs involved in setting up and maintaining an office while trying to turn a profit, let alone stay in business; how to procure clients and develop client relationships; the fees for service they must charge; the types of clients they will deal with; what kind of staff to hire, and when; how to promote and market a practice; which target markets to tap into; which software applications to use and update; and much more.
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